Inglorious Fruits and Vegetables

Photo by Patrice de Villiers
The French grocery chain called "Intermarch√©" has come out with a solution to ugly vegetables and fruit which are usually thrown away. In order to avoid waste the grocery chain has launched a campaign called "Inglorious Fruits and Vegetables" whereupon they sell these ugly fruit and vegetables for 30% less than their pretty counterparts. They also set up a booth selling products made from these ugly ducklings to entice people to buy them. So far it has been a great success and I am hoping that this campaign will soon be brought to Montreal. 

I think that this idea is an amazing way of reducing waste and educating people that just because a fruit or vegetable isn't perfect, it doesn't mean that it isn't good. Check out this video to meet the five ugly stars of the campaign.


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